Only 1% of SXSW attendees are under 21; 49% are between 21 and 34; 48% are between 35 and 54; and 4% are above 55 years old.

Forty-one percent of SXSW attendees are women; 59% are men.

Most of the people at SXSW are married (49.1%), followed by single (44.3%) and divorced (5.1%).

Don’t worry too much about screaming babies at SXSW. Sixty-nine percent of attendees have no children. Of the 31% that do, most are raising two kids.

Seventy-nine percent traveled to SXSW from the U.S., while 21% arrived from international locations.

From the looks of it, most people are there for the party…

…On second look, 64% claim to be at SXSW for new business opportunities.

Cha-ching! Most people (63%) traveled to Austin, Tex. on their boss’ dime.

No job shortage here — 89.6% of attendees are employed full-time.

Surprisingly, about one-third of SXSW attendees make over $150,000 in salary.

Over half (55%) of the people at SXSW are homeowners; 42% rent; and 3% couch-surf (shocker).

Diplomas are everywhere at SXSW: 55.5% hold a bachelor’s degree, and 30.8% have a graduate degree.

Social media in order of popularity: Facebook, Twitter, LinkedIn, Instagram, Pinterest, Google+, WordPress, Tumblr, Flickr and Reddit.

Finally, a whopping 96% of SXSW attendees use social media.